Zaltman Gerald

Marketing Theory

Planned Social Change And The Diffusion Of Innovation

Dare To Think Differently

eBook : Gerald Zaltman, Ou L'art De Décrypter Le Consommateur

Marketing Management

Zaltman Metaphor Elicitation Technique

Marketing Theory

Zaltman Metaphor Elicitation Technique

Consumer Behavior Research

Marketing Management

Consumer Behavior Research

Planned Social Change And The Diffusion Of Innovation

Dans La Tête Du Client - Ce Que Les Neurosciences Disent Au Marketing

How Customers Think

Marketing Metaphoria

Dynamic Educational Change: Models, Strategies, Tactics, And Management