Gerald Zaltman

eBook : Gerald Zaltman, Ou L'art De Décrypter Le Consommateur

Dare To Think Differently

Planned Social Change And The Diffusion Of Innovation

Marketing Theory

Marketing Theory

Consumer Behavior Research

Zaltman Metaphor Elicitation Technique

Marketing Management

Planned Social Change And The Diffusion Of Innovation

Zaltman Metaphor Elicitation Technique

Marketing Management

Consumer Behavior Research

Dynamic Educational Change: Models, Strategies, Tactics, And Management

How Customers Think

Marketing Metaphoria

Dans La Tête Du Client - Ce Que Les Neurosciences Disent Au Marketing