Silk Alvin J

What Is Marketing?

What Is Marketing?

The Influence Of Advertising's Affective Qualities On Consumer Response

Recall, Recognition, And The Measurement Of Memory For Print Advertisements

Aggregate Advertising Expenditure In The U.S. Economy

On The Reliability And Predictive Validity Of Purchase Intention Measures

Test-Retest Correlations And The Reliability Of Copy Testing

A Cross National Comparison Of The Reliability Of Selected Measurements From Consumer Surveys

A Multiple-Product Sales Force Allocation Model