Alvin J Silk

Recall, Recognition, And The Measurement Of Memory For Print Advertisements

What Is Marketing?

What Is Marketing?

Recall, Recognition, And The Measurement Of Memory For Print Advertisements

On The Reliability And Predictive Validity Of Purchase Intention Measures

The Influence Of Advertising's Affective Qualities On Consumer Response

Aggregate Advertising Expenditure In The U.S. Economy

A Multiple-Product Sales Force Allocation Model

Test-Retest Correlations And The Reliability Of Copy Testing

A Cross National Comparison Of The Reliability Of Selected Measurements From Consumer Surveys