Naresh K Malhotra

Customer Relationship Marketing: Theoretical And Managerial Perspectives

Marketing Research: An Applied Approach

Review Of Marketing Research

Essentials Of Marketing Research: A Hands-On Orientation

Customer Relationship Marketing: Theoretical And Managerial Perspectives

Ethics, Quality Of Life, And Pedagogy

International And Cross-Cultural Marketing

Consumer Behavior

Research Methodology

Research Methodology

Marketing Of Services

Consumer Behavior

Marketing Management And Policy

Consumer Behavior

Research Methodology

Ethics, Quality Of Life, And Pedagogy

Research Methodology

Consumer Behavior

Management Information Systems, Technology, And Marketing

Marketing Of Services

International And Cross-Cultural Marketing

Management Information Systems, Technology, And Marketing

Marketing Management And Policy

Relationship Marketing Re-Imagined

Basic Marketing Research

Marketing Research - An Applied Approach, Cd-Rom Included