Jochen Wirtz

Essentials Of Services Marketing

Services Marketing: People, Technology, Strategy (Ninth Edition)

Services Marketing: People, Technology, Strategy (Eighth Edition)

Intelligent Automation

Précommande : Marketing Des Services - Les Acteurs La Technologie La Stratégie

Automatisation Intelligente - Bienvenue Dans Le Monde De L'hyper-Automatisation

Services Marketing: People, Technology, Strategy (Ninth Edition)

Service Quality And Productivity Management

Balancing Capacity And Demand In Service Operations

Building A World Class Service Organization

Crafting The Service Environment

Pricing Services And Revenue Management

Designing Customer Service Processes

Positioning Services In Competitive Markets

Developing Service Products And Brands

Managing Customer Relationships And Building Loyalty

Designing Complaint Handling And Service Recovery Strategies

Managing People For Service Advantage

Understanding Service Consumers

Service Marketing Communications

Winning In Service Markets

Winning In Service Markets

Services Marketing

Marketing Des Services

Service Marketing - People, Technology, Strategy

Services Marketing - People, Technology, Strategy

Marketing Des Services

Marketing Des Services