Yoram Wind

Consumer Behavior

The Future Of Marketing

Organizational Buying Behavior

Marketing Research And Modeling

Product And New Product Management

eBook : Yoram (Jerry) Wind - Pionnier De L'approche Intégrée En Marketing

Power Of Impossible Thinking

Convergence Marketing: Strategies For Reaching The New Hybrid Consumer

Innovation Diffusion Models Of New Product Acceptance (Series On Econometrics And Management)