Leigh Mcalister

A Theory Of Consumer Promotions: The Model

A Theory Of Consumer Promotions: The Model

Estimating Models Of Promotion-Induced Non-Compensatory Choice Behavior Using Upc Scanner Panel Data

Estimating Models Of Promotion-Induced Non-Compensatory Choice Behavior Using Upc Scanner Panel Data

Identifying Substitute And Complementary Relationships Revealed By Consumer Variety Seeking Behavior

Identifying Substitute And Complementary Relationships Revealed By Consumer Variety Seeking Behavior

Managing Market Share When Consumers Seek Variety

Managing Market Share When Consumers Seek Variety

A Note On The Relationship Between Promotion Sensitivity And Consumer Specific Variables

Davie County

Mocksville

A Note On The Relationship Between Promotion Sensitivity And Consumer Specific Variables