Cheng Gong Zhi Lu ? Ti Gao Pian Di 1 Ce ( Fu Cd, Ting Li Wen Ben Ji Bu Fen Lian Xi Can Kao Da An )( Zhong Guo Yu ) ( Jin Jie Shi Dui Wai Han Yu Xi Lie Jiao Cai )
Modern Advertising General Theory ( 3rd Edition ) Higher Education Eleventh Five-Year National Planning Materials Communication University Of China Advertising Textbook Series(Chinese Edition)