Jacoby, Jacob

The Early Years

The Early Years

Methods And Measures

Helping Define The Field And Expand Its Horizons

The Fourth P

Legal Considerations Applying To Consumer Decision Making And Purchase Behavior-Part 2

Pre-Decision Information Accessing And Behavioral Process Technology (Bpt)

The Early Years

Pre-Decision Information Accessing And Behavioral Process Technology (Bpt)

Methods And Measures

Legal Considerations Applying To Consumer Decision Making And Purchase Behavior-Part 2

The Early Years

The Fourth P

Legal Considerations Applying To Consumer Decision Making And Purchase Behavior-Part 1

Helping Define The Field And Expand Its Horizons

Theory Construction And Model-Building Skills

Schneewittchen

Legal Considerations Applying To Consumer Decision Making And Purchase Behavior-Part 1

Brand Loyalty: Measurement And Management

Lienekes Hefte

Theory Construction And Model-Building Skills: A Practical Guide For Social Scientists