Jacoby Jacob

The Early Years

The Early Years

Methods And Measures

Helping Define The Field And Expand Its Horizons

Legal Considerations Applying To Consumer Decision Making And Purchase Behavior-Part 2

The Fourth P

The Early Years

Pre-Decision Information Accessing And Behavioral Process Technology (Bpt)

Pre-Decision Information Accessing And Behavioral Process Technology (Bpt)

Methods And Measures

The Fourth P

Legal Considerations Applying To Consumer Decision Making And Purchase Behavior-Part 2

The Early Years

Legal Considerations Applying To Consumer Decision Making And Purchase Behavior-Part 1

Helping Define The Field And Expand Its Horizons

Theory Construction And Model-Building Skills

Theory Construction And Model-Building Skills

Schneewittchen

Legal Considerations Applying To Consumer Decision Making And Purchase Behavior-Part 1

Legends In Consumer Behavior: Jacob Jacoby

Theory Construction And Model-Building Skills: A Practical Guide For Social Scientists

Lienekes Hefte

Perceived Quality: How Consumers View Stores And Merchandise (The Advances In Retailing Series)