Chartered Institute Of Marketing

The Cim Marketing Dictionary: Published In Association With The Chartered Institute Of Marketing

Marketing Plan In Colour (Chartered Institute Of Marketing)

Key Customers: How To Manage Them Profitably (Chartered Institute Of Marketing)

Marketing In The Not-For-Profit Sector: Published In Association With The Chartered Institute Of Marketing

Fundamentals And Practice Of Marketing, Third Edition: Published In Association With The Chartered Institute Of Marketing (The Marketing Series)

Strategic Marketing Management: Analysis And Decision (Cim Companions)

Strategic Marketing Management: Planning And Control (Cim Companions)

Managing Money: Money Matters For Managers (Skills In Action)

How To Advertise ? What Works, What Doesn't And Why