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Produits similaires
Présentation Networking Like A Pro de Collectif Format Poche
- Livre
Résumé :
Reveals the science behind the art of networking and shows you how to build long-term relationships that pay off. This guide helps entrepreneurs learn how to use time-tested techniques paired with media tools, including blogs, twitter, and social networking sites, to reach quality prospects and motivate ongoing referrals.
Biographie: Dr. Ivan Misneris the Founder & Chairman of BNI, the world's largest business networking organization. He has written eleven books including three New York Times bestsellers. He has been featured in the L.A. Times, Wall Street Journal, and The New York Times, as well as numerous TV and radio shows including CNN, CNBC, and he is currently a columnist for Entrepreneur.com. Brian Hilliard ( is the owner of Agito Consulting, a firm specializing in helping business entrepreneurs marketing their business. He is also an author and motivational speaker. David Alexander is the Chief Networking Officer of Referrals4life, LLC., one of the largest BNI franchises in the world.
Sommaire:
Introduction. Myths, Mysteries, and Misconceptions
Part I. The Networking Mindset
1. Social Capital
2. The Law of Reciprocity
3. Farming for Referrals
4. Fishing for Referrals
Part II. Your Networking Strategy
5. Three Essential Questions
6. The Butterfly Effect
7. The Four Streams of Your Networking River
8. Where Networkers Gather
9. Developing Your Target Market
Part III. Networking Face-to-Face
10. Joining the Crowd
11. The 12 x 12 x 12 Rule
12. Where's Your Attention Focused?
13. Standout Questions
14. Telling Your Company's Story
15. Quantity Is Fine, but Quality Is King
Part IV. Making Your Network Work
16. How Deep is Your Network?
17. Gaining Their Confidence
18. Leveraging New Contacts
19. The Power of Your Database
20. The Referral Process
Part V. Secrets of the Masters
21. Becoming the Knowledgeable Expert
22. Networking at Non-Networking Events
23. Becoming a Referral Gatekeeper
24. Being Your Own CNO
25. Creative Rewards
Part VI. Is Your Networking Working?
26. Top Ten Ways Others Can Promote You
27. Ten Levels of Referrals
28. The Networking Scorecard
Appendix 1. Checklist: Credibility Enhancing Materials
Appendix 2. Game Plan: Networking Like a Pro
Détails de conformité du produit
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