The Publishing Business - Kelvin Smith

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Résumé :
Beautifully designed, thoroughly illustrated, and packed with examples of publishing practice, this is an essential introduction to a dynamic industry that explores the entire publishing process from writer to reader.

Sommaire:
Introduction: People and publishing - who does what in book publishing; Chapter by chapter. Chapter 1 - The fundamentals of publishing: A very short history of publishing; The relationship between different parts of the industry; Preparing for a future in publishing; The global and local fundamentals; Case study - Bertlesmann and Random House. Chapter 2 - The choices publishers make: Varieties of publication - markets and audiences; Print, e-books, m-books and iBooks; Journals, magazines and newspapers; Who will pay, and how?; Case study - Amazon and EBSCO. Chapter 3 - Writers, readers and intermediaries: Authors, illustrators, creators and their rights; Agents and other gatekeepers; Networks and opinion formers; Channels to readers and buyers; Case study - Frankfurt Book Fair. Chapter 4 - Editorial processes: Policy and planning - list building and market niches; Commissioning - research, reputation and funds; Contractual matters - formats and co-editions; Editorial work - from submission to publication; Case study - A guide for dummies. Chapter 5 - Design and production: Platforms and formats appropriate for the content; Scheduling the publication process; Controlling costs and establishing prices; Case study - Horrible Histories. Chapter 6 - Print and electronic publishing: Choosing from a variety of media and formats; Legalities of publishing in a wired world; Digital workflow and software standards; Communication for print and e-publications; Case study - Print and digital at the university presses. Chapter 7 - Marketing, sales and distribution: Marketing; Communication through promotion and publicity; Managing budgets and schedules; Using feedback to monitor success; Case study - Peresephone Books. Conclusion. Glossary. Bibliography. Online resources. The publishing year - book fairs and other major publishing events. Index. Picture credits and acknowledgements.

'The Publishing Business provides an excellent introduction to contemporary publishing. It is recommended reading for anyone wanting up-to-date information about roles and responsibilities in this global industry.' - Sally Hughes, Oxford Brookes University, UK. '...unlike other guides to publishing it's a visual feast ... Although designed primarily for publishing students this is a great book for anyone starting out in publishing to dip into and jargon-bust, from which they will emerge feeling more confident. And with so much gloom and pessimism about our future it's refreshing to read something both upbeat and measured ... It's great value and you'll definitely learn from it, however seasoned you are.' - Rachel Maund, Marketability, 2012. 'A must-read book for all of us who want to keep the publishing business alive. Inspiring, comprehensive, insightful.' - Teresa de Andres, Visual Mag, 2012. 'I think the book is superb! It looks so much better than any existing textbook on the subject, and practises what it preaches: it is a real visual feast for a visual medium. I shall definitely be recommending it as the main source that students need for their course. A really great production feat!' - Brenda Stones, Lecturer for MA in Publishing Studies, City University, London, UK. 'A beautiful book which is well laid out and thought through. It serves as an excellent introduction to the entire publishing business which does not overwhelm the brand new student, rather excites their appetite for the trade in an accessible way. As such, I will be placing it on our recommended supplementary reading list.' - Leah Tether, Anglia Ruskin University, UK. 'The Publishing Business is a marvellous book. Books on publishing tend to be rather boring, but not this one. Written in very accessible style, it is jam-packed with helpful information, insights and resources; it is also beautifully designed, imaginatively and richly illustrated, and with all sorts of nice touches. It is a real pleasure to dip into!' - Hans Zell, Hans Zell Publishing, 2012. 'A book about publishing that finally looks, as well as sounds, like the business! The attention to the production values show students how vital this part of successful book publishing is: in a time where content packaging is THE most talked about challenge, this book delivers lessons and advice in an accessible, immediately impactful way. What student would not be inspired by this book? Highly Recommended!' - Samantha J. Rayner, University College London, UK. 'Beautifully produced and illustrated, The Publishing Business provides a clear and succinct overview of what it means to be a publisher in an era of rapid technological change. The use of diagrams and case studies helps to convey complex information in a clear and meaningful way. The book will be invaluable for publishing students and a useful reference guide for publishing professionals.' - Penelope Woolf, Editorial Director, Oxford University Press; Honorary Lecturer, University College London, UK.