Contemporary Strategy Analysis - Text And Cases - Grant Robert M.

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Résumé :
The current and previous editions of Contemporary Strategy Analysis have seen this title become established as one of the leading strategic management textbooks in many different markets across the world. It has been adopted very widely on MBA level courses, for which it was primarily written, and also on a considerable number of undergraduate level courses. The success of this title reflects the very high esteem and regard in which Rob Grant is held across the international community of strategic management academics. The success of earlier editions has been carried through to the current edition on which there have been two major changes: firstly, a WileyPLUS course has been developed offering a much richer collection of resources than were previously available, and secondly, a combined text and cases version of the book has been made available for the first time which has allowed us to compete more effectively against Johnson, Scholes & Whittington, the market-leading title from Pearson in the EMEA market. This plan for the eighth edition of Contemporary Strategy Analysis has two main objectives: firstly, to further consolidate and increase our market share on MBA and Masters level courses in strategic management, and, secondly, to link in with our planned publication of Foundations of Strategy from Rob Grant and Judith Jordan which has been written and developed for the undergraduate level and also for those Masters level courses that require a briefer and more accessible coverage of the subject than is provided in Contemporary Strategy Analysis. We aim to develop a coordinated strategy for the development and publication of both titles which enables us to maximize the use of resources and online materials. This strategy also includes the development of an extensive global collection of online resources for strategic management courses that will be made available to support both titles and also other future strategy titles that will be published by other Wiley locations. We do not propose to publish the cases only version of Grant as a separate print version and will make these cases available for sale online.

Sommaire:
Part I Introduction Chap. 1. The Concept of Strategy Part II The Tools of Strategy Analysis Chap. 2. Goals, Values, and Performance Chap. 3. Industry Analysis: The Fundamentals Chap. 4. Further Topics in Industry and Competitive Analysis Chap. 5. Analyzing Resources and Capabilities Chap. 6. Capability Development and Knowledge Management Chap. 7. Fundamentals of Strategy Implementation: Designing Structure and Systems Part III The Analysis of Competitive Advantage Chap. 8. The Nature and Sources of Competitive Advantage Chap. 9. Cost Advantage Chap. 10. Differentiation Advantage Part IV Business Strategy Formulation & Implementation in Different Contexts Chap.11. Industry Evolution and Strategic Change Chap. 12. Technology-based Industries & the Management of Innovation Chap. 13. Competitive Advantage in Mature Industries Part V Corporate Strategy Chap. 14. Vertical Integration and the Scope of the Firm Chap. 15. Global Strategies and the Multinational Corporation Chap. 16. Diversification Strategy Chap.17. Implementing Corporate Strategy: Managing the Multibusiness Company Chap 18. Mergers and Acquisitions Chap. 19. What's New in Strategic Management? CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS, EIGHTH EDITION 1 Madonna: Sustaining Success in a Fast-moving Business 2 Starbucks Corporation, April 2012 3 Valuing Facebook 4 The US Airline Industry in 2012 5 Ford and the World Automobile Industry in 2012 6 Wal-Mart Stores Inc., June 2012 7 Harley-Davidson, Inc., May 2012 8 Manchester United: Preparing for Life without Ferguson 9 AirAsia: The World's Lowest-cost Airline 10 Eastman Kodak's Quest for a Digital Future 11 Raisio Group and the Benecol Launch [A] 12 Video Game Console Industry in 2012: The Next Round 13 The DVD War of 2005-2008: Blu-Ray vs. HD-DVD 14 New York Times: Seeking Salvation within a Declining Industry 15 Eni SpA: The Corporate Strategy of an International Energy Major 16 American Apparel: Vertically Integrated in Downtown LA 17 Outback Steakhouse: Going International 18 Vodafone in 2012: Rethinking International Strategy 19 The Virgin Group in 2012 20 Google Inc.: What's the Corporate Strategy? 21 Danone: Strategy Implementation in an International Food and Beverage Company 22 Jeff Immelt and the Reinventing of General Electric 23 Bank of America's Acquisition of Merrill Lynch 24 W. L. Gore & Associates: Rethinking Management? Glossary Index