Mcdonald Malcolm

Key Account Management: Learning From Supplier And Customer Perspectives

Marketing Due Diligence: Reconnecting Strategy To Share Price

How To Sell A Service: Guidelines For Effective Selling In A Service Business (Marketing)

Marketing Accountability: How To Measure Marketing Effectiveness

Marketing Plans

Marketing: An Introductory Text

Marketing Planning For Services

Marketing

Key Account Management: The Definitive Guide

The Marketing Plan: A Pictorial Guide For Managers

Marketing Plans

Marketing Planning For Services

Pocket Guide To The Marketing Plan