Gary L. Lilien

Optimal Weightlifting

Emerging Approaches To Retail Outlet Management

A Model For Manpower Management

Emerging Approaches To Retail Outlet Management

A Model For Manpower Management

Methodology For Segmenting Industrial Markets On The Basis Of Buying Center Composition

Methodology For Segmenting Industrial Markets On The Basis Of Buying Center Composition

Optimal Weightlifting

Industrial Adoption Of Solar Air Conditioning: Measurement Problems, Solutions And Marketing Implications

A Utility Model For Product Positioning

A Utility Model For Product Positioning

Industrial Adoption Of Solar Air Conditioning: Measurement Problems, Solutions And Marketing Implications

A Repeat Purchase Diffusion Model: Bayesian Estimation And Control

A Repeat Purchase Diffusion Model: Bayesian Estimation And Control

Marketing Engineering

Methodology For Investigating Differences In Evaluation Criteria Among Industrial Buying Influences