Lean Analytics - Alistair Croll

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Auteur(s) : Alistair Croll - Benjamin Yoskovitz

Editeur : O'reilly Media

Langue : Anglais

Parution : 01/04/2024

Format : Moyen, de 350g à 1kg

Nombre de pages : 436

Expédition : 585

Dimensions : 22.5 x 15.0 x 2.4

ISBN : 1098168186

Résumé :

Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.

• Understand Lean Startup, analytics fundamentals, and the data-driven mindset
• Look at six sample business models and how they map to new ventures of all sizes
• Find the One Metric That Matters to you
• Learn how to draw a line in the sand, so you'll know it's time to move forward
• Apply Lean Analytics principles to large enterprises and established products

Biographie:
Alistair Croll is an entrepreneur, author, and conference organizer. He's written four books on technology and society, including the best-selling _Lean Analytics_, which has been translated into eight languages. He's the cofounder of web performance startup Coradiant (acquired by BMC), the Year One Labs startup accelerator, and a number of other early-stage companies. A prolific speaker, Alistair was a visiting executive at Harvard Business School, where he helped create a course on data science and critical thinking. He's founded and chaired a number of the world's leading technology events, including Cloud Connect, Strata, Startupfest, Scaletech, and the FWD50 Digital Government conference. He's currently working on _Just Evil Enough_, the subversive marketing playbook. Alistair lives in Montreal, Canada, and writes at [acroll.substack.com](http: //acroll.substack.com).

Sommaire:

Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.

• Understand Lean Startup, analytics fundamentals, and the data-driven mindset
• Look at six sample business models and how they map to new ventures of all sizes
• Find the One Metric That Matters to you
• Learn how to draw a line in the sand, so you'll know it's time to move forward
• Apply Lean Analytics principles to large enterprises and established products