126,69 €
Produit Neuf
Ou 31,67 € /mois
- Livraison : 3,99 €
- Livré entre le 19 et le 26 septembre
- Payez directement sur Rakuten (CB, PayPal, 4xCB...)
- Récupérez le produit directement chez le vendeur
- Rakuten vous rembourse en cas de problème
Gratuit et sans engagement
Félicitations !
Nous sommes heureux de vous compter parmi nos membres du Club Rakuten !
TROUVER UN MAGASIN
Retour
Avis sur Consumer Behavior de Hoffmann, Stefan Format Broché - Livre Économie
0 avis sur Consumer Behavior de Hoffmann, Stefan Format Broché - Livre Économie
Les avis publiés font l'objet d'un contrôle automatisé de Rakuten.
-
Behind Bars: The Definitive Guide To Music Notation
Neuf dès 101,68 €
-
Sf2a : Scientific Highlights 2004
Occasion dès 69,00 €
-
By Marc Pairon Art Deco Ceramics Made In Belgium: Charles Catteau
6 avis
Occasion dès 110,00 €
-
Song Book - Intégrale --- Chant, Guitare Ou Piano
Occasion dès 100,00 €
-
Harald Szeemann
Neuf dès 87,99 €
-
The Fourth World Omnibus Vol. 2
Neuf dès 134,88 €
-
The Globalization Of World Politics
Neuf dès 87,03 €
-
I: Functional Analysis
Occasion dès 82,70 €
-
Angry Women (Re/Search ; 13)
Occasion dès 113,99 €
-
Geometric Quantization And Quantum Mechanics
Neuf dès 123,61 €
-
The Big Book Of B Movies
Occasion dès 96,20 €
-
The Rainbow
Neuf dès 105,43 €
-
Motor Racing - Reflections Of A Lost Era
Neuf dès 63,37 €
-
Microeconomic Theory
Occasion dès 69,82 €
-
Rules, Patterns And Words
Neuf dès 80,00 €
-
Quantum Mechanics
Occasion dès 65,00 €
-
Advanced Quantum Mechanics
Neuf dès 145,54 €
-
Women In The Earliest Churches
Neuf dès 71,05 €
-
Te Linde's Operative Gynecology
Neuf dès 103,99 €
-
Common Sense
Occasion dès 115,00 €
Produits similaires
Présentation Consumer Behavior de Hoffmann, Stefan Format Broché
- Livre Économie
Résumé :
This book teaches the basics of consumer behavior and analyzes what influences purchase decision processes in the long term. Why is the shopping cart fuller than planned? Why do people want the latest smartphone so badly? The authors clarify these and other questions by first summarizing how motivational, emotional, and cognitive processes determine consumer behavior. They then show how consumer groups differ in their behavior and what role the social, physical and media environment plays. The book follows a consistent didactic concept. As a reader, you observe the fictional characters Lea and Ben in numerous consumption situations and learn about essential theories and models of consumer behavior. Case studies, descriptions of relevant studies, QR codes for video content and questions for self-monitoring ensure quick comprehension and effective learning....
Biographie:
Prof. Dr. Stefan Hoffmann is Professor of Marketing at the Christian-Albrechts-Universit?t zu Kiel. His research focuses on ethical consumer behavior, marketing communication, marketing research and intercultural marketing. Dr. Payam Akbar is a business psychologist. He researches and teaches on the topics of marketing management and consumer behavior at the Chair of Marketing at Christian Albrechts University in Kiel. Previously, he gained several years of professional experience in the field of e-commerce and multi-channel retailing....
Sommaire:
Prof. Dr. Stefan Hoffmann ist Professor f?r Marketing an der Christian-Albrechts-Universit?t zu Kiel. Prof. Dr. Payam Akbar ist Wirtschaftspsychologe und Professor f?r Marketing Intelligence an der Hochschule f?r Technik und Wirtschaft Berlin. ...
Détails de conformité du produit
Personne responsable dans l'UE