Revenue Boost: The Ultimate Sales Plan in Five Steps - Mort Greenberg

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Résumé :
TOP THREE TAKEAWAYS THAT YOU GAIN 1. Blueprint to write your strategic sales plan 2. Worksheets in the book and a link to an online workbook to formalize your plan 3. A process to provide you with a revenue boost that you will directly benefit from THE IDEA FOR THIS BOOK For many years I was on the hunt to find the perfect sales plan template. Over the years I probably searched for and downloaded hundreds of templates. And I asked anyone who would talk with me about how they wrote their sales planning docs. Every year I'd wonder... Is there was a better way? Eventually, I realized there is not a perfect plan. In fact, perfect can be the enemy of good. And too much time writing a sales plan becomes a wasted time. In an effort to simplify I knew I wanted my plan to be on one sheet of paper, but I needed more inputs than one sheet could handle. So that drove me to develop a plan with five steps or five one sheets. Each sheet builds on the previous. The last sheet requires inputs from all other one sheets, but then you have a singular document that includes your key quantitative and qualitative items in one place. WHO IS THIS BOOK WRITTEN FOR This book is for every business person. From start-up to the largest company on the planet. If you are a seller, sales manager, marketer, brand manager, product manager, business developer, investor, senior team member, company owner or anyone who benefits from improving the quality of revenue or finding new business to grow revenue, this book is for you. WHAT YOU WILL FIND INSIDE OF THIS BOOK 80+ pages of content in a workbook format to build your ultimate sales plan. There are five steps so of course there are five key sections of the book: Step #1 Survey: Run a survey with your customers and also with your staff. Step #2 Business Canvas: Write a one-page business canvas that will help you focus in on nine key areas of your business. Step #3 Competitive Grid: List out the competitive factors that are important to your customers that you need to compete and win on. Step #4 S.W.O.T: Detail your business's strengths, weaknesses, opportunities & threats. Finally use the online workbook to build out your complete plan with the fifth step. Step #5 The O.G.S.M.T: This is where you prioritize your Objectives, Goals, Strategies, Measures and Tactics on one page. ...

Biographie:
Mort Greenberg brings over 25 years of experience as a business leader, working with tech start-ups and major media companies. Rising from an Account Executive to the President of a division, Mort has supported revenue efforts for companies as they navigated the need for growth, mergers, acquisitions, and IPOs. He has been instrumental in shaping the digital advertising landscape at Excite and Ask Jeeves. He has also held leadership roles at IAC / InterActiveCorp, NBC Universal, Nokia, and iHeartMedia. Along the way, he launched two companies of his own, FitAd and MindFlight, and learned the hard way that start-ups are not always successful. Since 2016, he has been helping turn around distressed media properties into profitable companies for a global private equity firm....

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