Public Relations Cases - Danny Moss

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Biographie:
Danny Moss is Professor of Corporate and Public Affairs at the University of Chester, UK. Melanie Powell is a Senior Lecturer of Public Relations at Manchester Metropolitan University, UK, and programme leader for the university's CIPR Diploma. Barbara DeSanto is Professor and Director of the Communication Program at Maryville University, St. Louis, USA.

Sommaire:
Introduction (Danny Moss, Melanie Powell and Barbara DeSanto) 1. Take a Look at My Giraffe: Promoting Chester Zoo (Bill Daring) 2. Jane's Ride Across America (Ryan Bowd and Melanie Powell) 3. Kerala, God's Own Country: From Backwaters to One of the Ten Paradises on Earth (Ganga S. Dhanesh) 4. LG Mobile: Utilizing the Blogosphere to Increase Buzz and Drive Positive Sentiment of Mobile Phones (Ronnie Brown) 5. Enacting Corporate Citizenship in Korea: Novartis Korea's Five-Generation Families Campaign (Yunna Rhee, Hyunki Moon and Jeeyoon Lee) 6. Taking the Time to Listen, Learn and Act: An Example of Complex International Dialogue (Peter Osborne and Robbie Huston) 7. Setting Up an Effective Press Office for a Professional Body (Gerald Chan) 8. Managing the Evolution of an Agency to Meet the Needs of a Digital Media Environment (Rob Brown) 9. John Smith's 'The People's Franchise': John Smith's People's Race and John Smith's People's Darts (Tom Earl) 10. Remembering the Few (Geoff Simpson) 11. When PR Meets Marketing: On the Intra-organizational Challenges in the Implementation of Integrated Communication (Simon Torp) 12. Public Relations Model of a Socially Responsible Company: Case Study of Coca-Cola Beverages Hrvatska (Madja Tafra-Vlahovic) 13. The Bolton Brand: Place Branding as an Alternative Approach to Local Authority Corporate Identity (Ronnie Semley & Melanie Powell) 14. Chimney Pot Park: When a Sales Launch Event Became the News! (Lisa Ashurst)