Maximizing Customer Loyalty - C. William Crutcher

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Résumé :
From the author who brought you Managing Service Excellence: The Ultimate Guide to Building and Maintaining a Customer-Centric Organization, National Customer Service Association President and CEO C. William Crutcher delivers another comprehensive guide to exceptional customer service, this time tailored specifically for frontline personnel. Maximizing Customer Loyalty combines 25 years of expert-led training in the fields of customer service, organizational planning, and leader development to guide service providers in any industry to create customers for life. This book leaves no facet of customer service unexamined, covering topics ranging from the foundations of service to relationship building, human behavior, customer interaction, communication skills, stress management, ethics, and workplace safety. Addressing the particular challenges of service in a post-pandemic business landscape, providing real-world examples, and offering practical tools and actionable knowledge, Crutcher sets the reader up for guaranteed success in forging strong, long-lasting customer loyalty, the ultimate competitive advantage for any business. In a world where we all serve someone, this book is an essential read for anyone seeking growth both professionally and personally.

Biographie:
Bill Crutcher is president and CEO of the National Customer Service Association (NCSA). Crutcher has more than 25 years of extensive experience in C-varied leadership roles with both line and staff functions. He is an adjunct professor in management and organizational behavior and is equally effective with roles ranging from executive coach to transforming groups into highly successful teams. He has been highly active in the field of adult education since 1996. His expertise in both organizational planning and human dynamics allow him to guide businesses in achieving competitive advantage through the development of customer-centric work cultures. Crutcher has created many proprietary managerial models focusing on topics such as AKE (attitude, knowledge and empowerment) core requirements of effective customer service, identifying customer types, customer service self-assessment, change management, personal and professional planning and organizational performance. He holds several certifications, including Certified Managerial Mastery Facilitator and Certified Teams Course Facilitator. Crutcher is highly praised for his ability to bond teams and motivate diverse work groups. He holds a Bachelor of Science in Business Administration and an MBA from Illinois State University.