Mastering Technical Sales: The Sales Engineer's Handbook, Fourth Edition - John Care
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Présentation Mastering Technical Sales: The Sales Engineer's Handbook, Fourth Edition de John Care Format Relié
- Livre Technologie
Résumé : This bestselling book-now in its fourth edition-has become the gold standard for sales engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. The book helps you navigate a complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale. Written by one of the foremost experts in this field, this book presents everything you need to improve your skills and increase your value to the sales team. Chapters are written in a modular fashion so that you can choose topics most relevant to you at the moment-or follow them in order as they build upon each other and give you the complete A to Z on your role. Each chapter is short enough so that you can read through it in 10-15 minutes and apply the learning the next day. You'll find actionable hints, case studies, and anecdotes illustrating the topics with lessons learned, both positive and negative. The book helps you to understand the unique role of the sales engineer, from the broad picture to the nuances of the job...
Biographie:
utilize best practices for creating and completing winning RFPs...
Sommaire:
develop skills needed to become a valuable consultant to your team and the customer team...
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