How to Talk about Data: Build your data fluency - Fabienne Bünzli

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Résumé :

PART I: The Manager as Data User: Making Sense of Data

1. Overcoming Analytics Anxiety

2. Making sense of statistics: Achieving a global view of data

3. Predicting outcomes: Modelling the world with data

4. Understanding relationships: Probing for the when, how, and why

5. Differences that make a difference: How to segment the world statistically (and what machine learning looks like)

PART II: The Manager as Data Facilitator: Conveying Data-based Insights

6. The Five Magic Ingredients of Data Storytelling

7. The Data Storytelling Canvas

8. How to visually DESIGN your Data: A Manager&rsquo...

Biographie:
nzli, PhD, is a lecturer and project manager at the University of St. Gallen where she conducts research on persuasive communication . Her research has been published journals such as the Journal of Nonprofit Management & Leadership, Journalism, or the Journal of Philanthropy and Marketing. Her work has been recognized with the Best Paper Award of the Swiss Association of Communication and Media Research in 2018. Prior to her academic career, she has worked as a public relations and communications specialist....

Sommaire:
Prof. Dr. Martin Eppler has authored over two hundred academic papers and twenty-four books, including How to Talk about Data (FT Publishing). His works have received multiple accolades, such as International Business Book of the Year, HR Book of the Year, and Career Book of the Year. He has also received numerous awards for best papers and teaching excellence. His research has been featured in renowned publications, including Inc. Magazine, the Harvard Business Review, TED.com, BusinessWeek, and the MIT Technology Review.Dr. Eppler is the inventor of several innovative concepts, including the periodic table of visualization methods, the let's-focus software suite, the synergy map method, and the nudging approach to meetings. In addition to his academic role, where he led an MBA program for many years, he serves as an advisor to organizations such as the United Nations, the European Central Bank, Porsche, Swiss Re, the Anti-Tobacco Fund, and Salesforce, among others. He has also been a guest professor at prestigious institutions including Cambridge University, Georgia Tech, Simon Fraser University, and CUFE Beijing.Andri Hinnen, MA, is the Founder of Zense, a consultancy and agency that focuses on reframing complexity and communicating change. He is also a lecturer on storytelling and visualization at the University of St. Gallen....