How to Talk about Data: Build your data fluency - Fabienne Bünzli

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Résumé :

PART I: The Manager as Data User: Making Sense of Data

1. Overcoming Analytics Anxiety

2. Making sense of statistics: Achieving a global view of data

3. Predicting outcomes: Modelling the world with data

4. Understanding relationships: Probing for the when, how, and why

5. Differences that make a difference: How to segment the world statistically (and what machine learning looks like)

PART II: The Manager as Data Facilitator: Conveying Data-based Insights

6. The Five Magic Ingredients of Data Storytelling

7. The Data Storytelling Canvas

8. How to visually DESIGN your Data: A Manager&rsquo...

Biographie:
Prof. Dr. Martin Eppler has authored over two hundred academic papers and twenty-four books, including How to Talk about Data (FT Publishing). His works have received multiple accolades, such as International Business Book of the Year, HR Book of the Year, and Career Book of the Year. He has also received numerous awards for best papers and teaching excellence. His research has been featured in renowned publications, including Inc. Magazine, the Harvard Business Review, TED.com, BusinessWeek, and the MIT Technology Review.Dr. Eppler is the inventor of several innovative concepts, including the periodic table of visualization methods, the let's-focus software suite, the synergy map method, and the nudging approach to meetings. In addition to his academic role, where he led an MBA program for many years, he serves as an advisor to organizations such as the United Nations, the European Central Bank, Porsche, Swiss Re, the Anti-Tobacco Fund, and Salesforce, among others. He has also been a guest professor at prestigious institutions including Cambridge University, Georgia Tech, Simon Fraser University, and CUFE Beijing.Andri Hinnen, MA, is the Founder of Zense, a consultancy and agency that focuses on reframing complexity and communicating change. He is also a lecturer on storytelling and visualization at the University of St. Gallen....

Sommaire:
Martin J. Eppler, PhD, is a chaired professor of communications management at St. Gallen University, one of Europe's top 10 business schools, where he is the director of a global MBA program. He is the author of 22 books, including the getabstract international business book of the year winner Meet up! (Cambridge University Press). He is a 10 times MBA course of the year winner and received numerous best paper awards for his research on communication issues in management. His research has been featured in The Guardian, Businessweek, the Harvard Business Review, Inc. magazine, the MIT Technology Review. He is an advisor to organizations such as the European Central Bank, the United Nations, IATA, Tawuniya, Porsche, Swiss Re, or Nike. He has been a guest professor at Georgiatech in the US, Cambridge University in the UK, Simon Fraser University in Canada, Aalto University in Finland, and CUFE in China, as well as Pacifico in Peru. For the last 15 years, he has been editor of Europe's largest and longest running change management journal ZOE (part of Handelsblatt).Fabienne Bü...