Social Media Analytics Strategy - Fox, April Ursula
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Présentation Social Media Analytics Strategy de Fox, April Ursula Format Broché
- Livre Économie
Résumé :
Biographie:
April Ursula Fox comes from a background in business, general and social media marketing, data analytics, and educational psychology, delivering analytics solutions and specialized training to global organizations and marketing agencies around the world. With names such as Autocad, Oracle, Samsung, Peugeot & Citroen, Danone, Nestle, Ogilvy, Leo Burnett, Havas, among many others, April has expanded the understanding of data gathering and analysis with significant impact to the workflow and performance of data-infused teams. Today, April is moving further into the educational aspect of her work, dedicated to studies in educational psychology and all of the components that affect human learning and growth. Within this new focus, April understands that despite our incredible technological evolution, there is still a key human component that will ultimately make or break the performance of an individual or a team. Such interest moves April into the pursuit of the understanding of the intersectionality of the components of the human condition, or how all aspects of our lives will affect us within different contexts of performance. These studies will likely inform our future technological developments, and the way we learn and become experts in using technology to enhance our living experience....
Sommaire: Part I: Data Chapter 1: Social Media Data Chapter 2: From Data to Insights Chapter 3: Luis Madureira Part II: Defining Analytics in Social Media and Types of Analytics Tools Chapter 5: Dedicated vs. Hybrid Tools Chapter 6: Alexander and Frederik Peiniger Part III: Differences of Social Media Networks Chapter 7: Social Network Landscape Part IV: The Analytics Process Chapter 9: The Analytics Process Chapter 10: Armando Terribili Part V: Metrics, Dashboards, and Reports Chapter 12: Dashboards Chapter 13: Reports Part VI: Strategy and Tactics Chapter 15: Strategy Chapter 16: Tactics Chapter 17: Michael Wu Part VII: The Future Chapter 18: Prescriptive Analytics Chapter 19: The Future of Social Media Analytics
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