Managing New Technology Development - J Daniel Sherman

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Résumé :
Technological Change: Creative Destruction.Technology, Markets, and Management.Capturing Returns from Innovation.Profiting from Innovation.Competing Under Standardization.Managing Technology in Global Markets.Managing Innovation.Venturing.Implementing New Technology.Individual and Organizational Roles at the Front End.Special Arrangements for Innovation.Using External Sources for Ideas and Research Results.What is a ``Good'' Product Concept? Tools for Developing Winning Concepts.Market Analysis and Definition.User Need Analysis....

Biographie:
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Sommaire:
New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is a complex sequence of stages demanding specialized management methods. With this in depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development....