Mobilized - Moatti, Sc

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Résumé :
That person slumped over her cell phone is disengaged, isolated, lost in her own little world, right? Wrong, says SC Moatti. She's highly engaged - she's having a text conversation with a friend in Europe, playing a game with another, and looking for a good place to go to dinner with a third. Mobile technology has become such an integral part of how we interact that for many people losing a cell phone is like losing a limb. And the most successful mobile apps that are precisely those that enhance and multiply the frequency and power of our real - world interactions. Moatti - a technologist and industry insider - says these kinds of mobile apps adhere to three universal principles: they must have a simple design, enable the user to personalize them, and be continually improved by their makers through relentless attention to analytics. She uses examples from a host of great mobile app creators - Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and more - to demonstrate how it's done. Even as technology evolves and smartphones are replaced by smaller mobile devices such as watches and contact lenses, these three principles will remain evergreen. The market is full of how - to books for creating apps, but no works examine what qualities make for great mobile products. Until now.

Biographie:
SC Moatti is a mobile veteran from Silicon Valley and a recognized thought leader on mobile, innovation, and leadership. While serving as an executive at mobile pioneers such as Facebook, Trulia, and Nokia, Moatti launched and monetized mobile products that are now used by billions of people and have received prestigious awards, including an International Digital Emmy Award nomination. Moatti currently runs Products That Count, an organization that helps businesses of all sizes become mobile. She is a lecturer at Stanford University, where she earned her MBA and has a master of science in electrical engineering. Nir Eyal is the author of the bestselling book Hooked: How to Build Habit - Forming Products. He is a frequent contributor to TechCrunch, Forbes, Psychology Today and often speaks at tech industry conferences for Fortune 500 companies.