Built from Scratch - Marcus, Bernie

Résumé :
One of the greatest entrepreneurial success stories of the past twenty years
When a friend told Bernie Marcus and Arthur Blank that you've just been hit in the ass by a golden horseshoe, they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products.
Built from Scratch is the story of how two incredibly determined and creative people--and their associates--built a business from nothing to 761 stores and dollars30 billion in sales in a mere twenty years.
Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.
Great Stories
Ming the Merciless: The inside account of the man who fired Arthur Blank and Bernie Marcus
My people don't drive Cadillacs! How Ross Perot almost got involved with The Home Depot
Take this job and shove it! The banker who put his career on the line to get The Home Depot the loan that enabled it to survive
Folks, I tell ya, if these Atlanta stores were any bigger, we'd be paying Alabama sales tax. Home Depot's first good ol' southern advertising campaign
A Company with a Conscience
When disasters like the Oklahoma City bombing or Hurricane Andrew happen, Home Depot associates don't ask for permission torespond. They react from their hearts--whether that means keeping their store open all night or being on the scene with volunteers and relief supplies.
The Home Depot doesn't just contribute money to organizations like Habitat for Humanity and Christmas in April, but als

Biographie:
Bernie Marcus and Arthur Blank, founders of The Home Depot, with Bob Andelman

Sommaire:
Bernie Marcu is a cofounder of The Home Depot and currently serves as chairman of the board. From the company's inception until 1997, he served as CEO. With his wife, Billi Marcus, he founded the Marcus Foundation and the Marcus Developmental Resource Center, which provides support services for mentally impaired children and their parents. He is chairman of the Centers for Disease Control Foundation. He sits on many boards of directors, including the New York Stock Exchange, and participates in many civic organizations, including the City of Hope, a cancer research center, and the Shepherd Spinal Center.

Arthur Blank is a cofounder of The Home Depot and is the company's president and CEO. He serves on the board of trustees of several organizations, including the North Carolina Outward Bound School, the Carter Center, Emory University, and the National Conference of Christians and Jews. He was inducted into the Babson College Academy of Distinguished Entrepreneurs and was honored by the City of Hope for his fund-raising leadership. He has established the Arthur M. Blank Family Foundation with his wife, Stephanie, and his children.

Bob Andelman lives with his wife and daughter in St. Petersburg, Florida, and has collaborated on many bestselling business books, including Mean Business and The Profit Zone....