Write Greeting Cards Like a Pro - Karen Moore

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Résumé :
You don't need professional writing experience to create successful, salable greeting cards. All you need is your own creativity and the expert guidance of Karen Moore. As a thirty-year greeting card industry professional with more than 10,000 published sentiments, Moore knows the ins and outs of the greeting card business. In this hands-on guide, she offers practical instruction, idea joggers, and exercises that will teach you how to survey the market, find your niche, and write greeting cards that say just the right thing. From humor to inspirational writing, Moore profiles the special needs of each greeting card category and also shows you how to spot new trends, so you can write the cards publishers are seeking today. Turn your new ideas into greeting card sentiments people will love.--Page 4 of cover.

Biographie:
Karen Moore has been a professional greeting card writer and editor for over 30 years, publishing more than 10,000 greeting cards, and 70 inspirational books. She has worked for American Greetings Corporation, Gibson Greetings, DaySpring / Hallmark, and is a consultant with numerous social expression companies.

Sommaire:
Chapter One: What You Need to Know

Chapter Two: The Greeting Card Industry

Chapter Three: Are You A Greeting Card Writer?

Chapter Four: This Is a Great Idea!

Chapter Five: If a Rose Is a Rose, Should it Be Rhyme or Prose?

Chapter Six: Is there a Difference between Cute and Clever?

Chapter Seven: Grins and Belly Laughs and How to Get Them

Chapter Eight: Writing for Religious Markets

Chapter Nine: So How Do I Get