Strategy Savvy - Dinana, Hesham O
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Présentation Strategy Savvy de Dinana, Hesham O Format Broché
- Livre Économie
Résumé : Preface. Acknowledgments. About the Author. Section 1 WHY DO WE NEED STRATEGY? 1 Do We Really Need to Have a Strategy? Section 2 HOW DOES STRATEGY EMERGE? 2 The History and Future of Strategy. 3 Planning, Practice, Intuition, and Serendipity. Section 3 WHAT DOES THE FUTURE HOLD? 4 Society 5.0 and the Future Economies. Section 4 WHAT TO DO TO PUT STRATEGY IN ACTION. 5 Strategy Savvy: Define the Future and Understand Today. 6 Making the Future Happen Today. 7 Balanced Strategy Development. 8 Putting Strategy in Action. Index.
Biographie:
healthcare, ICT, real estate, food and agribusiness, oil and gas, furniture, and FMCG. Through his various managerial positions at Philips Medical Systems-North America and his consultancy work in the United States, Europe and the Middle East, his experience and expertise evolved to cover a wide spectrum of business and technical areas with hands-on specialization in strategic management, marketing, healthcare planning, corporate governance, IT management and CRM.
Dinana is an assistant professor of integrated marketing communications (IMC) at The American University in Cairo and has taught MBA and DBA courses in strategic and international marketing at Arab Academy for Science and Technology. Dinana has active research agenda in various marketing areas with a focus on digital marketing, entrepreneurship and SME's marketing and the use of the internet-of-things in marketing. He has supervised many MBA theses and DBA dissertations in those areas.
Dinana has given numerous interactive talks/training courses to senior and middle managers and served as a speaker at numerous international conferences focusing on strategic and international management, healthcare marketing, and information technology management especially e-marketing and e-health. As the vice president and regional managing director of a leading international consulting group, his consulting projects' engagement level span from one-on-one executive coaching to national-level strategy development initiatives.
He is a certified management consultant (CMC) by the UK Institute of Management Consultancy...
Sommaire: Hesham Dinana has over 30 years of working experience in strategy, marketing, information technology, customer care and hi-tech manufacturing. In addition, he has more than 15 years of teaching experience both in undergraduate and graduate degree levels. His industry experiences include...
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