Branding Queens - Rozdeba, Kim D

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Résumé :

Discover the captivating stories of twenty extraordinary women who defied the odds to create iconic global brands-and learn how you can do the same.

Branding Queens is an inspiring and educational journey into the lives of women entrepreneurs who became legends by building brands beloved by millions. From cosmetics mavericks like Madam C.J. Walker and Est?e Lauder to business innovators like Coco Chanel and Sara Blakely, these branding queens persevered in a male-dominated business world, creating powerful legacies of hope, health, confidence, beauty, empowerment, and happiness.

This collection profiles groundbreaking visionaries and legendary brands, including:

Veuve Clicquot champagne, BISSELL Carpet Sweepers, Pepperidge Farm, The Body Shop, Mattel, The Washington Post, Mrs. Fields Cookies, and many more. Whether you're a creative dreamer or an experienced professional, their unforgettable stories will inspire and empower your entrepreneurial spirit.

Branding expert Kim D. Rozdeba breaks down how the branding queens structured and innovated their brand strategies using five essential components: Commitment, Construct, Community, Content, and Consistency-the 5 Cs you can use to develop and grow your own successful brand.

Critics acclaim this book as a perfect blend of professional insight and engaging storytelling.

• • BookLife Reviews, Publisher's Weekly, calls the book spirited and praises it for hitting a perfect inspirational note while managing to remain entertaining.
  • Finalist for the 2023 IAN Book Awards.
  • Finalist for the 2023 International Book Awards.
  • Honorable Mention for the 2022 Foreword INDIES Book of the Year Awards.
  • Semifinalist for the 2022 BookLife Prize Nonfiction Contest.
  • Finalist for the 2022 Wishing Shelf Book Awards.

  Branding Queens delivers actionable branding strategies and motivational tales for anyone ready to turn their passion into a lasting legacy. Let the captivating journeys of these branding queens guide you toward your own entrepreneurial success.

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