Business Analytics - Paczkowski, Walter R.

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Résumé :
This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of: 1. statistical, econometric, and machine learning techniques; 2. data handling capabilities; 3. at least one programming language. Practical in orientation, the volume offers illustrative case studies throughout and examples using Python in the context of Jupyter notebooks. Covered topics include demand measurement and forecasting, predictive modeling, pricing analytics, customer satisfaction assessment, market and advertising research, and new product development and research. This volume will be useful to business data analysts, data scientists, and market research professionals, as well as aspiring practitioners in business data analytics. It can also be used in colleges and universities offering courses and certifications in business data analytics, data science, and market research.

Biographie:
Walter R. Paczkowski, PhD, has worked at AT&T, AT&T Bell Labs, and AT&T Labs. He founded Data Analytics Corp., a statistical consulting company, in 2001. Dr. Paczkowski is also a part-time lecturer of economics at Rutgers University. He is the author of Deep Data Analytics for New Product Development (2020), Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing (2018), and Market Data Analysis Using JMP (2016)....

Sommaire:
Walter R. Paczkowski earned his Ph.D. in Economics at Texas A&M University and has worked at AT&T's Analytical Support Center, Market Analysis and Forecasting Division, and Business Research Division. He was also a Member of the Technical Staff at AT&T Bell Labs before founding Data Analytics Corp., a statistical consulting and data modeling company, in 2001. Dr. Paczkowski is a part-time lecturer in the Department of Economics and the Department of Statistics at Rutgers University. He published six books in, what he refers to as, his Analytics Series. His latest are Business Analytics: Data Science for Business Problems (Springer, 2021) and Modern Survey Analysis: Using Python for Deeper Insights (Springer, 2022)....