Broadcast Announcing Worktext - Beadle, Mary E.

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Résumé :

CONTENTS

Preface

xxiii

Acknowledgments

xxv

CHAPTER 1 INTRODUCTION TO PROFESSIONAL ANNOUNCING

1.1

Introduction

1.2

Announcer, Talent, or Personality?

1.3

Announcing: An Historical Perspective

1.4

Announcing: An Employment Perspective

1.5

Announcer Specialization

1.6

Is a College Degree Necessary for a Broadcast Announcer?

1.7

Key Physical Requirements for Announcers

1.8

Key Emotional Requirements for Announcers

1.9

Is Practical Experience Necessary for a Broadcast Announcer?

1.10

Announcer Responsibilities

1.11

Role Model Announcers

1.12

Conclusions

Self-Study

Questions

Answers

Projects

Project 1 Interview a Local Announcer

Project 2 Profile a Renowned Announcer

Project 3 Complete a Self-Evaluation

CHAPTER 2 THE AUDIO PERFORMANCE ENVIRONMENT

2.1 Introduction

2.2 The Audio Studio

2.3 Microphones

2.4 Working With a Microphone

2.5 Mic Fright and Why Broadcast Performers Get It

2.6 The Broadcast Console or Audio Mixer

2.7 Music Playback Sources

2.8 Digital Audio Equipment

2.9 Podcasting (On-demand Audio)

2.10 Conclusions

Self-Study

Questions

Answers

Projects

Project 1

Record a 60 second commercial

Project 2

Practice Microphone Technique

Project 3

Investigate Mic fright

CHAPTER 3 THE TELEVISION PERFORMANCE ENVIRONMENT

3.1 Introduction

3.2 The Television Studio

3.3 The Television Production Crew

3.4 Television Terminology

3.5 Camera Panic

3.6 Working With a Camera

3.7 Communicating in the Studio: The IFB, Hand Signals, Cue Cards, and Prompters

3.8 Makeup

3.9 Conclusion

Self-Study

Questions

Answers

Projects

Project 1

Practice Camera Performance

Project 2

Practice Taking Hand Signals in the Television Studio

Project 3

Record a Movie Review Utilizing a Teleprompter Script

CHAPTER 4 VOCAL DEVELOPMENT

4.1

Introduction

4.2

How Sound Is Produced

4.3

Diaphragmatic Breathing Technique

4.4

Proper Breathing Posture

4.5

Key Elements of Vocal Development

4.6

Volume

4.7

Pitch

4.8

Rate

4.9

Tone

4.10

Articulation of Sounds

4.11

Pronunciation

4.12

Substandard Pronunciation

4.13

Common Vocal Problems

4.14

Maintaining a Healthy Voice

4.15

Conclusions

Self-Study

Questions

Answers

Projects

Project 1

Practice Articulation

Project 2

Practice Proper Pronunciation and Avoidance of Substandard Enunciation

Project 3

Practice Pronunciation

CHAPTER 5 PERFORMANCE DEVELOPMENT

83

5.1 Introduction

5.2 Developing a Media Delivery Style

5.3 Performance Elements

5.4 Copy Marking

5.5 Word Usage

5.6 Language Changes

5.7 Avoiding Amateurish Announcing and Inept delivery

5.8 Audience Rapport

5.9 Internet Performance

5.10 Conclusions

Self-Study

Questions

Answers

Projects

Project 1

Copy Mark and Record a Script

Project 2

Compile Jargon, Clich?, and Redundant Word Lists

Project 3

Practice Pronunciation

Project 4

Practice Inflection (Pitch Variation)

Practice Material

One Liners (Deliver With Lots of Energy)

More Quickies

CHAPTER 6 COMMERC...

Biographie:

Mary E. Beadle, PhD

Mary E. Beadle is a professor of Communication in the Tim Russert Department of Communication at John Carroll University in Cleveland Ohio. She previously served as Chair of the department and as Dean of the Graduate School and Director of Faculty Research, Development, and Grants. She has held numerous leadership positions in professional organizations, including the Broadcast Education Association, National Communication Association, and Central States Communication Association. Her teaching areas include media ethics, media history, diversity in media, and film. She publishes in the areas of media history and international media. Recent publications include two articles published online by SAGE Research Methods which compared a local TV and newspaper account of a local murder and trial. She and co-author Reed Smith appeared as co-authors in a roundtable discussion about the importance of teaching news in Historiography in Mass Communication. Her book Indelible Images, co-edited with Michael D. Murray, documents the work of women who established local television in the US. She has given communication seminars in South America, Hungary, and Russia, and her research has taken her to Vietnam, Belgium, Italy, Argentina, Lithuania, and Paraguay.

Reed W. Smith, PhD

Reed W. Smith is a professor in the Department of Communication Arts at Georgia Southern University. Following a career as a DJ, newscaster, and manager in commercial and public broadcasting, he began his teaching career at Ohio University, the institution from which he holds the PhD. He was the Multimedia Sequence Coordinator for 20 years at Georgia Southern, where he also formed and directed the Professional Media Advisory Board, has served on the American Journalism Historian Association's Board of Directors, and is the book review editor of American Journalism: A Journal of Media History. He has published multiple journal articles, two books, and a monograph, all concerning media history. The Association for Education in Journalism and Mass Communication honored him with the Covert Award for his monograph concerning news coverage of lynchings in the US South, and his most recent book is about one of the unsung members of the renowned World War II CBS radio news team (Cecil Brown: The Murrow Boy Who Became Broadcasting's Crusader for Truth). He currently teaches courses in sports broadcasting, media ethics, history of mass communication, broadcast announcing, and audio production for journalists.

Alan R. Stephenson, PhD

Alan R. Stephenson was a Professor of Communications at John Carroll University (JCU), where he taught classes in television production and performance, supervised the JCU Media Archives, and directed the graduate program. Prior to his academic work, he spent 20 years in broadcasting and cable in virtually all phases from documentary production to performance and management. His work included regular coaching of professional talent. He authored numerous articles related to the media field.