Wine Markets - Michael T. Hannan

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Résumé :
Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and data analysis, this book provides an unprecedented sociological account of the dynamics of wine markets. It shows how the concepts of genre and collective identity explain producers? choices, whether they are selling traditional or nonconventional wines.

Biographie:
Giacomo Negro is professor of organization and management and professor of sociology (by courtesy) at Emory University?s Goizueta Business School. He is a coauthor of Concepts and Categories: Foundations for Sociological and Cultural Analysis (Columbia, 2019) with Hannan, among others.

Michael T. Hannan is the StrataCom Professor of Management emeritus in the Stanford University Graduate School of Business and professor emeritus of sociology at Stanford University.

Susan Olzak is professor emerita of sociology at Stanford University.

Sommaire:
Preface
Acknowledgments
1. Genres and Market Identities
2. Barolo and Barbaresco
3.The Barolo Wars
4. Mobilization of Collective Market Identities
5. Genre Spanning, Ambiguity, and Valuation
6. Brunello di Montalcino
7. Tradition, Modernity, and the Scandal
8. Alsace
9. Biodynamic and Organic Winemaking
10. Why Biodynamics? Category Signals and Audience Response
11. Community Structure, Social Movements, and Market Identities
12. Coda
Appendix: Data Sources
Notes
Bibliography
Index