How to Build Your Brand - Lubin, Laurence

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Résumé :
This book empowers readers by teaching them the author's unique, time-tested Success Model, and step-by-step, repeatable method for successful brand building....

Biographie:

Acknowledgements Author Biography Introduction. Why did I write the book? Part I: Setting The Stage Chapter 1. What are the shared beliefs of brand driven companies Chapter 2. How the reader can get the most value from the book Chapter 3. What led to The Development Of The Success Model Part II: Brand Building Process Chapter 4.What Is The Success Model And Why Does It Work Chapter 5.What Method Brings The Success Model To LIfe Chapter 6.What Is The Foundation Stage Of The Method Chapter 7.hat Is The Conceptualization Stage Of The Method Chapter 8. What Is The Implementation Stage Of the Method Part III: Process Validation Chapter 9.Guiding Principles Chapter 10. Academic Underpinnings Chapter 11. Cultural Beliefs vs Fundamental Human Beliefs Part IV: Case Histories 12. Pampers 13. Lays 14. Disney XD 15. Godiva 16. ABC News 17. Ore Ida 18. ASU 19. Dodge 20. Lagunitas 21. Visa/L'Oreal/Budweiser Part V: Executive Interviews 22. What my clients can teach us 23. Susan Sanderson Briggs 24. Irwin Gordon 25. Dick Lochridge 26. Cindy Croatti 27. Bruce Bader 28. Jesper Nordengaard 29. Chris Sinclair 30. Jim Koch 31. Dan Dillon 32. Alan Ives 33. Gary Matthews 34. Tony Magee Part VI: Consultant Interviews 35. What my consultants can teach us 36. Milo Rodriguez 37. Shira Machleder 38. Mike Lubin 39. Sheri Harris 40. Rose Lee 41. Kristin Veley Part VII: Implementation Techniques and Tactics 42, Focus Group Research 43. The Power Of Imagery 44. Gathering Image Benefits 45. Developing Verbal Benefits 46. Three Money Making Strategies 47. Personal Brands 48. Owning The Process 49. The Book As A Lab 50. Pitfalls And Watchouts 51. Treat Others With Respect 52. Learning Skills Part VIII: Expanding The Lens 53. David Brooks 54. A Peek Into The Future 55. Artificial Intelligence 56. Why StartUps Fail 57. Where The Process Fits In The Corporate Landscape 58. From Brand Purpose To Corporate Purpose 59. Keep Your Competition Close And Your Consumer Closer Appendix: Tools Of The Research Process