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Présentation Quantitative Research In Communication de Allen, Mike Format Broché
- Livre Encyclopédies, Dictionnaires
Résumé : Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the moderately basic to highly advanced, the book provides practical tips and suggestions for quantitative communication scholars of all experience levels.
In addition to important foundational information, each chapter that covers a specific statistical procedure includes suggestions for interpreting, explaining, and presenting results...
Biographie:
sample SPSS printouts...
Sommaire:
Mike Allen is Professor in the Department of Communication at UW-Milwaukee. Mike received his Ph.D. from Michigan State University, his MA from the University of Wyoming, and his BA from Lewis and Clark College. His primary research interest is in the area of social influence in which he has more than 150 published works. The International Communication Association awarded him the John E. Hunter memorial award for life time achievement in communication research using meta-analysis. He is past editor of Communication Studies and current editor of Communication Monographs....
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