208,87 €
Produit Neuf
Ou 52,22 € /mois
- Livraison à 0,01 €
- Livré entre le 29 août et le 14 septembre
Brand new, In English, Fast shipping from London, UK; Tout neuf, en anglais, expédition rapide depuis Londres, Royaume-Uni;ria9789812772183_dbm
- Payez directement sur Rakuten (CB, PayPal, 4xCB...)
- Récupérez le produit directement chez le vendeur
- Rakuten vous rembourse en cas de problème
Gratuit et sans engagement
Félicitations !
Nous sommes heureux de vous compter parmi nos membres du Club Rakuten !
TROUVER UN MAGASIN
Retour
Avis sur Creative Marketing For New Product And New Business Development Format Relié - Livre
0 avis sur Creative Marketing For New Product And New Business Development Format Relié - Livre
Les avis publiés font l'objet d'un contrôle automatisé de Rakuten.
Présentation Creative Marketing For New Product And New Business Development Format Relié
- Livre
Résumé :
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as ?Healthy Tea?? developed by Japan Coca-Cola, Inc., the recommendation engine ?Teach Me Electronic Appliances?, and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.
Détails de conformité du produit
Personne responsable dans l'UE