Managing Innovation, Design And Creativity - Stamm

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Résumé :
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies....

Biographie:
Dr. Bettina von Stamm, a renowned expert in her field, is passionate about understanding and enabling innovation. For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include, BASF, Cancer Research UK, Cargill, ICI Paints, Marks & Spencer, Masterfoods, the National Health Innovation Institute, Nestle, Ordnance Survey, Smith & Nephew, Unilever and Visteon. Dr von Stamm also teaches and conducts research in design and innovation management at a number of leading universities in the US, Germany and the UK....

Sommaire:
Introduction

Chapter I What are innovation, creativity and design?

Innovation

Creativity

Design

Reading suggestions:

Some useful websites

Chapter II Innovation = creativity & commercialisation

Case Study 1 BBC's 'Walking with dinosaurs

Appendix I Meet the Dinosaurs

Appendix II Stages of the animation process

Appendix III Excerpt from Brand Guide

Appendix IV Awards as of 30^th October 2001

Chapter III Structured processes for developing new products

The evolution of the new product development process

The Stage-Gate Process

Development Funnel and Product Portfolio Management

The role of the project leader

Reading suggestions:

Some useful websites:

Chapter IV A note on globalisation

Myth or Reality?

Definitions

Enablers and drivers of Globalisation

Advantages of Global Innovation

The Flipside of the Coin

Obstacles to Global Innovation

How to structure for R&D in a global context?

What does Global mean in the context of new product development?

What to consider when going global

Summary

Reading Suggestions

Useful Websites:

Chapter V Innovation & branding for the web

Case Study 2 ihavemoved.com - A

Appendix I Background to the 4 founders

Chapter VI Strategy - emergent or planned, and other issues

Strategy - planned or emergent?

Strategy and Innovation

Useful Concepts and Frameworks for Strategy Development

Design and Strategy

Reading Suggestions

Some useful Websites:

Chapter VII Branding and Innovation

What is a Brand?

Brands and innovation - a closer look

Brands and the web

Reading Suggestions

Some useful websites:

Chapter VIII The value of market research

Case study 3 Black & Decker's Quattro

Appendix I Company History

Appendix II Capital Appropriation Request, Summary Extracts

Chapter IX Approaches to Market Research

What is it about market research?

Traditional approaches towards market research

The Future

Reading Suggestions

Some useful website

Chapter X A note on teams

Team composition

Reading Suggestions

Some useful website

Chapter XI Collaboration - innovation in manufacturing

Case Study 4 The Lotus Elise

Chapter XII The role of prototypes

Why use prototypes?

What prototype?

Problems with prototypes

Reading Suggestions

Some useful website

Chapter XIII Collaborating for innovation

Some background

Reasons for and benefits of collaboration

What gets in the way of collaboration

How to make collaboration work

Open innovation and user-led innovation

Reading Suggestions

Chapter XIV Innovation & industry context

Case Study 5 Roche - Saquinavir

Appendix I Team members

Appendix II Drug Discovery Value Chain

Chapter XV The effects of industry and cultural context

Why think about context?

Understanding constraints

Contextual factors at the industry level

Contextual factors - the national level

Chapter XVI Informal networks and the management of knowledge

Informal networks

What is knowledge?

The importance of knowledge management

The management of knowledge

Reading Suggestions

Some useful website

Chapter XVII Innovation for the environment

Case...