Argenti: Corporate Communication -

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Résumé :
Shows readers the importance of creating a coordinated corporate communication system. This book describes how organizations benefit from important strategies and tools to stay ahead of the competition.

Biographie:
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Sommaire:
<h3>Chapter 1: The Changing Environment for Business</h3><h4>Case: Google, Inc. </h4><h3>Chapter 2: Communicating Strategically</h3><h4>Case: Galen Healthcare System</h4><h3>Chapter 3: An Overview of the Corporate Communication Function</h3><h4>Case: Sweet Leaf Tea*</h4><h3>Chapter 4: Identity, Image, Reputation, and Corporate Advertising</h3><h4>Case: Jet Blue' Airways: Regaining Altitude</h4><h3>Chapter 5: Corporate Responsibility</h3><h4>Case: Starbuck's Coffee Company</h4><h3>Chapter 6: Media Relations</h3><h4>Case: Adolph Coors Company</h4><h3>Chapter 7: Internal Communications</h3><h4>Case: Westwood Publishing</h4><h3>Chapter 8: Investor Relations</h3><h4>Case: Steelcase, Inc.</h4><h3>Chapter 9: Government Relations</h3><h4>Case: Disney's America Them Park: The Third Battle of Bull Run</h4><h3>Chapter 10: Crisis Communication</h3><h4>Case: Coca-Cola India</h4>