Personnaliser

OK

Contemporary Strategy Analysis - Grant, Robert M. (Bocconi University

Note : 0

0 avis
  • Soyez le premier à donner un avis

Vous en avez un à vendre ?

Vendez-le-vôtre

77,33 €

Produit Neuf

  • Ou 19,33 € /mois

    • Livraison : 3,99 €
    • Livré entre le 28 juillet et le 3 août
    Voir les modes de livraison

    M_plus_L

    PRO Vendeur favori

    4,8/5 sur + de 1 000 ventes

    Publicité
     
    Vous avez choisi le retrait chez le vendeur à
    • Payez directement sur Rakuten (CB, PayPal, 4xCB...)
    • Récupérez le produit directement chez le vendeur
    • Rakuten vous rembourse en cas de problème

    Gratuit et sans engagement

    Félicitations !

    Nous sommes heureux de vous compter parmi nos membres du Club Rakuten !

    En savoir plus

    Retour

    Horaires

        Note :


        Avis sur Contemporary Strategy Analysis de Grant, Robert M. (Bocconi University Format Broché  - Livre

        Note : 0 0 avis sur Contemporary Strategy Analysis de Grant, Robert M. (Bocconi University Format Broché  - Livre

        Les avis publiés font l'objet d'un contrôle automatisé de Rakuten.


        Présentation Contemporary Strategy Analysis de Grant, Robert M. (Bocconi University Format Broché

         - Livre

        Livre - Grant, Robert M. (Bocconi University - 31/10/2021 - Broché - Langue : Anglais

        . .

      • Auteur(s) : Grant, Robert M. (Bocconi University
      • Editeur : John Wiley & Sons Inc
      • Langue : Anglais
      • Parution : 31/10/2021
      • Format : Moyen, de 350g à 1kg
      • Nombre de pages : 544
      • Expédition : 976
      • Dimensions : 24.9 x 20.1 x 2.4
      • ISBN : 1119815231



      • Résumé :

        The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environment

        In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author.

        Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics - such as the corporate social responsibility movement and environmental, social, and governance innovation - presented alongside fully integrated business models and up-to-date examples of business model innovation.

        Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.

        ...

        Biographie:
        Robert M. Grant is Emeritus Professor at Bocconi University in Milan and previously taught strategy at Georgetown University, City University, UCLA, California Polytechnic, and University of British Columbia. He has worked on strategy issues both with large international companies and small start-ups....

        Sommaire:

        Author Biography xiii

        Preface to the Eleventh Edition xv

        Matching Cases to Chapters xvi

        Part I Introduction 1

        1 The Concept of Strategy 3

        Introduction and Objectives 4

        The Role of Strategy in Success 4

        The Basic Framework for Strategy Analysis 8

        What Is Strategy? Why Do Firms Need It? 10

        Locating and Describing Strategy 14

        How Is Strategy Made? The Strategy Process 18

        Strategic Management of Not-For-Profit Organizations 21

        Summary 24

        Self-Study Questions 25

        Notes 26

        Part II The Tools Of Strategy Analysis 27

        2 Goals, Values, and Performance 29

        Introduction and Objectives 30

        Strategy as a Quest for Value 31

        Profit, Cash Flow, and Enterprise Value 34

        Putting Performance Analysis into Practice 38

        Beyond Profit: Values and Corporate Social Responsibility 45

        Beyond Profit: Strategy and Real Options 49

        Summary 51

        Self-Study Questions 52

        Notes 52

        3 Industry Analysis: The Fundamentals 54

        Introduction and Objectives 55

        From Environmental Analysis to Industry Analysis 55

        Analyzing Industry Attractiveness 57

        Applying Industry Analysis to Forecasting Industry Profitability 65

        Using Industry Analysis to Develop Strategy 66

        Defining Industries: Where to Draw the Boundaries 68

        From Industry Attractiveness to Competitive Advantage: Identifying Key Success Factors 70

        Summary 73

        Self-Study Questions 74

        Notes 74

        4 Further Topics in Industry and Competitive Analysis 76

        Introduction and Objectives 77

        The Limits of Industry Analysis 77

        Beyond the Five Forces: Complements, Ecosystems, and Business Models 79

        Competitive Interaction: Game Theory and Competitor Analysis 83

        Segmentation and Strategic Groups 89

        Summary 93

        Self-Study Questions 94

        Notes 94

        5 Analyzing Resources and Capabilities 97

        Introduction and Objectives 98

        The Role of Resources and Capabilities in Strategy Formulation 98

        Identifying Resources and Capabilities 102

        Appraising Resources and Capabilities 108

        Developing Strategy Implications 112

        Summary 116

        Self-Study Questions 117

        Notes 118

        6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 119

        Introduction and Objectives 120

        Strategy Formulation and Strategy Implementation 121

        The Fundamentals of Organizing: Specialization, Cooperation, and Coordination 123

        Developing Organizational Capability 126

        Organization Design 129

        Summary 136

        Self-Study Questions 136

        Notes 137

        Part III Business Strategy And The Quest For Competitive Advantage 139

        7 The Sources and Dimensions of Competitive Advantage 141

        Introduction and Objectives 142

        How Is Competitive Advantage Established? 142

        How Is Competitive Advantage Sustained? 148

        Cost Advantage 151

        Differentiation Advantage 158

        Can Firms Pursue Both Cost and Differentiation Advantage? 168

        Summary 169

        Self-Study Questions 169

        Notes 170

        8 Industry Evolution and Strategic Change 173

        Introduction and Objectives 174

        The Industry Life Cycle 175

        The Challenge of Organizational Adaptation and Strategic Change 182

        Managing Strategic Change 187

        Summary 197

        Self-Study Questions 197

        Notes 198

        9 Technology-Based Industries and the Management of Innovation 201

        Introduction and Objectives 202

        Competitive Advantage...

        Détails de conformité du produit

        Consulter les détails de conformité de ce produit (

        Personne responsable dans l'UE

        )
        Le choixNeuf et occasion
        Minimum5% remboursés
        Le service clientsÀ votre écoute
        LinkedinFacebookTwitterInstagramYoutubePinterestTiktok
        visavisa
        mastercardmastercard
        klarnaklarna
        paypalpaypal
        floafloa
        americanexpressamericanexpress
        Rakuten Logo
        • Rakuten Kobo
        • Rakuten TV
        • Rakuten Viber
        • Rakuten Viki
        • Plus de services
        • À propos de Rakuten
        Rakuten.com