Marketing and the Customer Value Chain - Fotiadis, Thomas
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Présentation Marketing And The Customer Value Chain Format Broché
- Livre Économie
Résumé : Introduction 1. Marketing mix elements: (P)roduct: Delimitation and integrative approach with SCM 2. Elements of the marketing mix (price): Conceptual and integrated approach to Supply Chain Management 3. Marketing mix elements: (P)romotion: Delimitation and integrative approach with SCM 4. Marketing mix elements: (P)eople: Delimitation and integrative approach with SCM 5. Extended marketing mix elements: (P)hysical Evidence: Delimitation and integrative approach with SCM 6. Extended marketing mix elements: (P)rocesses: Delimitation and integrative approach with SCM 7. Transportation Management 8. Crisis Management and SCM 9. Delimitation of Industrial Markets: Features, significance, and synergies 10. Emerging trends References Index
Biographie: Thomas Fotiadis is Associate Professor of Marketing and Director of the Marketing Laboratory, Department of Production and Management Engineering, Polytechnic School, Democritus University of Thrace, Greece. Dimitris Folinas is Professor in the Department of Logistics at the Technological Educational Institute of Central Macedonia, Greece. Konstantinos Vasileiou is Assistant Professor of Pharmaceutical Marketing in the Department of Pharmacy at the University of Patras, Greece. Aggeliki Konstantoglou has a PhD in Industrial Marketing from the Democritus University of Thrace, Greece.
Sommaire: Thomas Fotiadis is Associate Professor of Marketing and Director of the Marketing Laboratory, Department of Production and Management Engineering, Polytechnic School, Democritus University of Thrace, Greece. Dimitris Folinas is Professor in the Department of Logistics at the Technological Educational Institute of Central Macedonia, Greece. Konstantinos Vasileiou is Assistant Professor of Pharmaceutical Marketing in the Department of Pharmacy at the University of Patras, Greece. Aggeliki Konstantoglou has a PhD in Industrial Marketing from the Democritus University of Thrace, Greece.
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