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Présentation A Quick Guide To Writing Business Stories de Mathewson, Joe Format Relié
- Livre Science humaines et sociales, Lettres
Résumé :
Business journalism is of critical importance to society, though it may appear to some that it concerns only big business and big investors. A Quick Guide to Writing Business Stories helps students acquire the marketable writing skills required to succeed in this competitive and vibrant segment of print and online journalism. This hands-on, practical text provides step-by-step guidance on how to write business articles such as the corporate quarterly earnings story, small business profiles, and business or consumer trend stories. Mathewson's book, based on Northwestern University's highly successful business journalism program, guides students in the use of data, documents and sophisticated expert sources. With A Quick Guide to Writing Business Stories as their resource, students will be able to write challenging stories with clarity and speed, greatly enhancing the journalist's ability to tackle stories on other complex topics, in any medium....
Biographie: Joe Mathewson reported on business and law for The Wall Street Journal and has taught business reporting and writing at Northwestern University?s Medill School of Journalism, Media, Integrated Marketing Communications since 1997. He has practiced law, covered the U.S. Supreme Court for The Journal, and is the author of The Supreme Court and the Press: The Indispensable Conflict (2011).
Sommaire:
IntroductionChapter 1 Why Business Journalism?Chapter 2 WordsChapter 3 NumbersChapter 4 PeopleChapter 5 The Earnings StoryChapter 6 Financial Services ReportingChapter 7 The Corporate Finance StoryChapter 8 The Bankruptcy StoryChapter 9 The Corporate Outlook StoryChapter 10 The Economic Indicator StoryChapter 11 The Small Business StoryChapter 12 The Trend StoryChapter 13 The Consumer StoryChapter 14 The Derivatives StoryChapter 15 The Agriculture StoryChapter 16 The Sports Business StoryChapter 17 The Energy StoryChapter 18 The Not-for-profit StoryChapter 19 Conclusion: Yo?re Important!
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