Business Baroque - Azzaidani, Wes

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Résumé :
Do This Right and They Will Pay You to be a Fun, Weird, and Crazy Creative If you would like to double your sales with recession-proof creative development techniques, then here's how Disney, Apple, and the greatest advertising agencies in the world did it for decades. And why you can do the same thing today. Wes Azzaidani, the the Kaizen Copywriter, has created advertising campaigns and led Agile product development teams in healthcare, manufacturing, information security, telecommunications, and many more industries. He reveals: How to fatten up your business by observing the state of starving artists. What doing drugs and pitching to homeless people teaches us about the creative development mindset of most entrepreneurs. The incredible product development secret (used by Apple and Toyota) which lets you create products customers will pay for without needing to mail a single survey. A sneaky way to come up with unique, profitable ideas by doing nothing but playing a board-game. The BEST qualities to look for when hiring and keeping somebody to do creative work (hint: its's not education, experience, or how nice they are). How to turn your employees into a team of happy, creative, cash cows without having to browbeat them with performance cattle-prods. Escape the dilemma of having to choose between your artistic life over a day job you hate. And much, much more-all told with refreshing frankness and wicked wit.

Biographie:
Since 2015, Wes has led teams, developed products, crafted sales copy, and launched marketing campaigns for his clients and his own business that have collectively earned seven figures in complex and competitive industries such as:?Healthcare?Strategic Architecture?Aviation Manufacturing ?Information Security?Consulting?Accounting?Telecommunications?EducationAs a former MBA consultant in the Seattle tech world, Wes developed a deep understanding of business storytelling that makes products stick in the minds of customers. He's implemented the Lean Management System within Fortune 500 companies (including Boeing) and knows how to help a team or company solve its problems using the scientific method as popularized by the Toyota Production System (Kaizen). For business owners who are frustrated by the weak marketing of conventional copywriters, Wes offers a new category of copywriter called the Kaizen Copywriter.Unlike conventional marketers that populate the internet, Wes's Kaizen Copywriter system doesn't rely on perishable formulas and instead uses his Lean background to write copy laser-focused on making sales.