Selling Destinations - Mancini, Marc

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Résumé :
This 5th edition of the bestselling Selling Destinations: Geography for the Travel Professional offers a fresh approach to destination geography. It argues that geography provides the foundation for the entire travel, tourism and hospitality industries and that travel professionals need to know not just the facts about places, but also how to sell them to the traveling public. Selling Destinations features:In-depth exploration of the nations, regions and cities that travelers favor most. Sales and marketing factors, such as visitor profiles, their preferences, motivations and misgivings, as well as other sales and marketing considerations. Hundreds of photos, maps, charts and graphics that help organize the content for the reader and make geography come alive. Detailed information on climate, attractions, transportation, sample itineraries and cultural patterns. Mini case studies, map exercises and creative activities that pull together each chapter's content to create an interactive and entertaining learning experience. A style that is relaxed, informal and enjoyable, not unlike a leisure vacation itself.

Biographie:
Dr. Marc Mancini brings to Access a combination of academic analysis and a wealth of real-world industry experience. He began his career as a tour manager at 17 and became one of the industry's most successful and in-demand consultants and curriculum designers. His client list includes Marriott, CLIA, Holland America Line, AAA, Norwegian Cruise Line and the Hawaii Visitors and Convention Bureau. It's estimated that his training programs have reached over 300,000 travel professionals. The former Chairman of the Travel and Hospitality Department at West Los Angeles College, Dr. Mancini was named Educator of the Year by the International Society of Travel and Tourism Educators and received ASTA's Diamond Award as one of the seven most distinguished travel professionals in the history of Southern California. Dr. Mancini has authored eight books, produced and hosted 32 videos, created dozens of online training programs and published over 300 articles. His works have been syndicated by the Los Angeles Times and he has appeared on CNN, ABC's Good Morning America and Showtime. He holds a BA degree from Providence College and an MA, MS, and Ph.D. from University of Southern California.