World Tourism Cities - Morrison, Alastair M.
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Présentation World Tourism Cities Format Broché
- Livre Encyclopédies, Dictionnaires
Résumé : Part I: Background. 1. What is a world tourism city? 2. Globalisation and world tourism cities. 3. The growth of the urban tourism phenomenon. Part II: Management, Planning, Development and Marketing of World Tourism Cities. 4. City destination management. 5. Planning and development of world tourism cities. 6. Marketing and branding of world tourism cities. Part III: Trends, Issues and Challenges for World Tourism Cities. 7. Quality of life and resident well-being in world tourism cities. 8. Sustainability in world tourism cities. 9. Smart cities and smart tourism in cities. 10. World tourism cities in crisis times. 11. The rise of the Asian world tourism cities. Part IV: The Future for World Tourism Cities. 12. Future opportunities for world tourism cities
Biographie: Alastair M. Morrison, PhD, is Research Professor in Marketing, Events and Tourism at the Greenwich Business School, University of Greenwich. Formerly, he was Distinguished Professor at Purdue University, USA, specialising in the area of tourism and hospitality marketing. He has published approximately 300 academic articles and conference proceedings and is the author of six books on tourism marketing and development. Prof. Morrison is the co-editor-in-chief of the International Journal of Tourism Cities and co-editor of the Routledge Handbook of Tourism Cities. Cristina Maxim, PhD, is Senior Lecturer in Tourism at the University of West London. Her research interests are focused on destination management, cities, sustainability, tourism planning and management, regional development and local government. She has published a number of academic papers on urban tourism, including a recent article in Current Issues in Tourism on the challenges faced by world tourism cities, and has contributed a chapter to the Routledge Handbook of Tourism Cities titled Challenges of world tourism cities: London, Singapore and Dubai.
Sommaire: Alastair M. Morrison, PhD, is Research Professor in Marketing, Events and Tourism at the Greenwich Business School, University of Greenwich. Formerly, he was Distinguished Professor at Purdue University, USA, specialising in the area of tourism and hospitality marketing. He has published approximately 300 academic articles and conference proceedings and is the author of six books on tourism marketing and development. Prof. Morrison is the co-editor-in-chief of the International Journal of Tourism Cities and co-editor of the Routledge Handbook of Tourism Cities. Cristina Maxim, PhD, is Senior Lecturer in Tourism at the University of West London. Her research interests are focused on destination management, cities, sustainability, tourism planning and management, regional development and local government. She has published a number of academic papers on urban tourism, including a recent article in Current Issues in Tourism on the challenges faced by world tourism cities, and has contributed a chapter to the Routledge Handbook of Tourism Cities titled Challenges of world tourism cities: London, Singapore and Dubai.
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