Audience-ology - Kevin Goetz

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Résumé :
Discover the fascinating process of audience testing of Hollywood movies through first-hand stories from famous filmmakers, studio heads, and stars.

Biographie:
Kevin Goetz has been at the center of what Hollywood calls the movie research industry for more than thirty years. His firm, Screen Engine/ASI, conducts research for a majority of all movies that are widely released in America and around the world. With decades of experience, Goetz has worked alongside all of the major film studio chiefs, network and streaming platform executives, and production company decision-makers. Los Angeles Times Magazine counted him as one of the 100 most powerful and influential people in Southern California. He has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research findings. He is a member of The Academy of Motion Picture Arts and Sciences and several other distinguished organizations: Producers Guild of America, Academy of Television Arts and Sciences, SAG/AFTRA, Actors’ Equity Association, the Qualitative Research Consultants Association, and the American Marketing Association. He currently sits on the boards of five charitable organizations as part of his philanthropic endeavors. Goetz resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.