Communicating Principal - Marquis, Trinette

. .

Auteur(s) : Marquis, Trinette - Nash, Natalie A.

Editeur : Rowman & Littlefield Publishers

Langue : Anglais

Parution : 01/12/2021

Format : Moyen, de 350g à 1kg

Nombre de pages : 196

Expédition : 445

Dimensions : 23.5 x 15.7 x 1.5

ISBN : 1475862628

Résumé :

Foreword

Acknowledgments

Introduction

Chapter 1. The Case for Effective Communication: The Communication Principle

Section I. Research

Chapter 2. Research as a Foundation

Chapter 3. Qualitative Research

Section II. Planning

Chapter 4. Understanding Your Audiences

Chapter 5. Planning Your Work

Chapter 6. Messaging

Section III. Implementation

Chapter 7. Communication Channels

Chapter 8. Social Media

Chapter 9. Supportive Systems

Chapter 10. Crisis Communication

Chapter 11. Working with the Media

Chapter 12. Internal Communication

Chapter 13. Culture Building

Chapter 14. Customer Service

Section IV. Evaluating

Chapter 15. Measuring Your Work

Chapter 16. Data Collection

Chapter 17. Analytics

Section V. In Closing

Chapter 18. Leading

Appendix A

Appendix B

Glossary

Additional Resources

About the Authors

...

Biographie:

With more than 20 years' experience in communications, marketing, and public relations, the California School Public Relations Association executive director Trinette Marquis is passionate about working with public schools and improving school community relationships. Her work has been recognized by the National School Public Relations Association, the American Association of School Administrators, the Medical Marketing Association, and the International Association of Business Communicators.

Natalie A. Nash began her career in communications in news reporting as news assistant at the Chicago Bureau of The New York Times. She believes that the new imperative for today's communications professional is to help create school environments that provide a positive framework for critical conversations, particularly around race, culture, and equity. She currently serves as co-chair of the Illinois Chapter of the National School Public Relations Association (INSPRA) Equity Task Force where she works with school PR professionals to promote, empower, and create equitable practices relevant to the role of the school communications professional.

Sommaire:

With more than 20 years' experience in communications, marketing, and public relations, the California School Public Relations Association executive director Trinette Marquis is passionate about working with public schools and improving school community relationships. Her work has been recognized by the National School Public Relations Association, the American Association of School Administrators, the Medical Marketing Association, and the International Association of Business Communicators.

Natalie A. Nash began her career in communications in news reporting as news assistant at the Chicago Bureau of The New York Times. She believes that the new imperative for today's communications professional is to help create school environments that provide a positive framework for critical conversations, particularly around race, culture, and equity. She currently serves as co-chair of the Illinois Chapter of the National School Public Relations Association (INSPRA) Equity Task Force where she works with school PR professionals to promote, empower, and create equitable practices relevant to the role of the school communications professional.