International Business Strategy - Alain Verbeke
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Présentation International Business Strategy de Alain Verbeke Format Relié
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Résumé :
Revised edition of International business strategy, 2013.
Biographie:
Dr Alain Verbeke is a professor of International Business Strategy and holds the McCaig Research Chair in Management at the Haskayne School of Business (HSB), University of Calgary (Canada). In 2014, Dr Verbeke was elected as the Inaugural Alan M. Rugman Memorial Fellow at the Henley Business School, University of Reading (UK). In 2019, he was appointed as a Dean's Circle distinguished research fellow at the College of Business, Florida International University (USA).?He is also an adjunct professor at the Solvay Business School, University of Brussels - VUB (Belgium). He serves as the Editor-in-Chief of the?Journal of International Business Studies - JIBS, and is an elected fellow of the Academy of International Business (AIB) and the European International Business Academy (EIBA).
Sommaire:
List of figures; List of tables; About the authors; Foreword from Jean-Fran?ois Hennart; Acknowledgements; List of abbreviations; Walkthrough; Introduction and overview of the book's framework; Part I. Core Concepts; 1. Conceptual foundations of international business strategy; 2. The critical role of firm-specific advantages; 3. The nature of home country location advantages; 4. The problem with host country location advantages; 5. Combining firm-specific advantages and location advantages in a multinational network; Part II. Functional Issues; 6. International innovation; 7. International sourcing and production; 8. International finance; 9. International marketing;10. Managing managers in the multinational enterprise; Part III. Dynamics of Global Strategy; 11. Entry mode dynamics 1: Foreign distributors; 12. Entry mode dynamics 2: Strategic alliance partners; 13. Entry mode dynamics 3: Mergers and acquisitions; 14. The role of emerging economies; 15. Emerging economy multinational enterprises; 16. Multinational entrepreneurship; 17A. International strategies of corporate social responsibility; 17B. International strategies of corporate environmental sustainability; Conclusion: The true foundations of global corporate success; Notes; Index.
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