Selling IT - Mukhopadhyay, Sandip

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Auteur(s) : Mukhopadhyay, Sandip - Pingali, Srinivas - Satyam, Amitabh

Editeur : Routledge India

Langue : Anglais

Parution : 01/09/2021

Format : Moyen, de 350g à 1kg

Nombre de pages : 282

Expédition : 399

Dimensions : 23.4 x 15.6 x 1.5

ISBN : 9780367725747

Résumé :

This book presents a systematic analysis of the processes, techniques and methods involved in IT sales and marketing. It highlights the nuances of selling, marketing and developing IT solutions that create value for customers.

Biographie:

Sandip Mukhopadhyay is an associate professor at the Institute of Management Technology, Ghaziabad, India. His research interests include digital platforms and ecosystems, social media analytics and selling technology, and IT solutions. He has published widely in different international journals and authored multiple case studies. Before academia, he worked for IBM, Ericsson, Reliance and Siemens for about twenty years, focusing on selling and deploying technology solutions. He received his PhD from MDI Gurgaon, India, specialising in business models for digital platforms. Prior to that, he received his PGDM (MBA) from IIM-Calcutta and studied engineering at IIEST, Calcutta, India.

Srinivas Pingali has close to 30 years of varied experience in product development and innovation and sales and marketing in multinationals and entrepreneurial companies. He is currently a professor of practice at the Indian Institute of Management, Udaipur, India. His areas of expertise include strategy, digital transformation, entrepreneurship, and innovation. He is a chemical engineer for Osmania University, College of Technology, India, and holds an MBA degree in marketing from the University of Illinois at Champaign-Urbana, USA. He is an executive fellow in management (doctoral equivalent) at the Indian School of Business.

Amitabh Satyam is chairman of Smart Transformations and a former managing partner of SAP. A graduate of IIT Kanpur with an MBA from Fisher College of Business, USA, he led Global Telecom Consulting at IBM, where he also set up the global IoT practice. His earlier roles include managing director at MobiApps, vice president at Siemens, national head of operations at Reliance Infocomm, and financial advisor at Morgan Stanley Smith Barney. His book, The Smart City Transformations (2017), is an established global reference book on the topic. In the United States, he taught for four years at Ohio State University and Rider University.

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